SEO Specialist

The SEO Specialist is responsible for strengthening the company's online visibility, increasing organic website traffic, and improving search engine rankings. The ideal candidate will have hands-on experience in technical SEO, on-page optimization, off-page SEO,

keyword research, content strategy, and performance analysis. The role requires a data-oriented professional capable of developing and implementing effective SEO strategies that support business growth and lead generation objectives.

Responsibilities of the Candidate:

I.SEO Strategy Development & Execution

∙Develop, implement, and continuously optimize comprehensive SEO strategies aligned with business goals.

∙Create short-term and long-term SEO roadmaps to improve organic search visibility.

∙Identify opportunities to expand website reach and increase qualified traffic.

∙Establish KPIs and benchmarks for measuring SEO performance and growth.

II. Keyword Research & Competitor Analysis

∙Conduct extensive keyword research to identify high-volume and high-converting search terms.

∙Analyze competitor websites, backlink profiles, content strategies, and keyword rankings.

∙Identify content gaps and ranking opportunities to outperform competitors.

∙Maintain keyword tracking and ranking reports.

III. On-Page SEO Optimization

∙Optimize website pages for targeted keywords.

∙Improve meta titles, meta descriptions, headers, URL structures, and image alt tags.

∙Enhance internal linking strategies to improve website architecture and user navigation.

∙Ensure content follows SEO best practices while maintaining readability and user engagement.

∙Optimize landing pages for lead generation and conversion improvement.

IV. Technical SEO Management

∙Perform regular technical SEO audits to identify and resolve website issues.

∙Monitor crawl errors, indexing issues, broken links, duplicate content, and page speed concerns.

∙Improve website performance, mobile responsiveness, and Core Web Vitals.

∙Manage XML sitemaps, robots.txt files, canonical tags, and structured data implementation.

∙Coordinate with developers to implement technical SEO recommendations.

V. Content Optimization & Collaboration

∙Work closely with content writers, designers, and marketing teams to create SEO- friendly content.

∙Develop content briefs based on keyword research and search intent.

∙Optimize existing content to improve rankings and engagement.

∙Ensure all published content aligns with SEO best practices and user needs.

∙Recommend blog topics and content marketing opportunities.

VI. Off-Page SEO & Link Building

∙Develop and execute ethical backlink-building strategies.

∙Build relationships with relevant websites, blogs, and industry platforms.

∙Monitor backlink quality and identify harmful links for removal or disavowal.

∙Increase website authority through strategic outreach and partnership opportunities.

VII. Analytics, Monitoring & Reporting

∙Track website traffic, rankings, conversions, and user behavior using analytics tools.

∙Monitor daily SEO performance metrics and identify growth opportunities.

∙Prepare weekly and monthly SEO performance reports.

∙Provide actionable insights and recommendations based on data analysis.

∙Measure ROI of SEO initiatives and campaigns.

VIII. Search Engine Algorithm & Industry Trend Monitoring

∙Stay updated with Google algorithm changes and search engine guidelines.

∙Evaluate emerging SEO trends, tools, and technologies.

∙Implement necessary adjustments to maintain and improve rankings.

∙Ensure SEO practices remain compliant with search engine standards.

Requirements:

∙Bachelor's Degree in Marketing, Business Administration, Information

∙Technology, Digital Marketing, Computer Science, or a related field.

∙Additional SEO certifications from recognized platforms will be considered an advantage.

∙Minimum 2 years of professional SEO experience.

∙Proven record of improving keyword rankings and increasing organic traffic.

∙Experience working with SEO tools and analytics platforms.

∙Previous experience in the education consultancy, immigration, or service industry will be an added advantage

∙Strong analytical and data interpretation skills to optimize campaigns and improve KPIs.

∙Ability to adapt quickly to emerging digital trends and technologies.

∙Detail-oriented, organized, and able to work independently under deadlines.